Grand Junction Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Grand Junction Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Grand Junction Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Grand Junction Subaru dedicated locally to the Love Promise?
We here at Grand Junction Subaru value our community and it's families. We strive to do the right thing all the Time!
GRAND RIVER HUMANE SOCIETY
ARBOR DAY FOUNDATION
PAMONA ELEMENTARY SCHOOL
GRAND VALLEY
Love Promise Stories from Grand Junction Subaru
Subaru and Grand Junction Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bringing Comfort and Hope to Local Patients - Lauren S
Through the Subaru Loves to Care® initiative, Grand Junction Subaru partnered with Blood Cancer United and St. Mary's Medical Center to bring comfort and encouragement to individuals undergoing cancer treatment. On June 18th, representatives from the dealership visited the hospital to personally deliver warm blankets and messages of hope to patients receiving treatment. While these gifts provide physical comfort, they also serve as an important reminder that patients are supported by a caring community during what can be an incredibly challenging time. Patients and caregivers expressed gratitude for the thoughtful donations, sharing how much it means to know that people throughout the community are thinking of them and wishing them well. Hospital staff also appreciated the opportunity to provide patients with items that can offer comfort during long treatment days. Blood Cancer United is grateful for the generosity and compassion demonstrated by Grand Junction Subaru. Together, we are helping create moments of hope, encouragement, and connection for patients and families navigating a cancer diagnosis. Featured is our 2026 Honored Hero, Aiden who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old. Today, he is a thriving 2nd grader who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him. Thank you to Grand Junction Subaru for helping kids like Aiden through our Subaru Loves to Care initiative.
Brand New Coats bring Warmth and Choice to Homeward Bound - LINDSAY S
On January 13th, the true heart of the Grand Junction Subaru event at Homeward Bound of the Grand Valley was the interactive gifting experience. Rather than simply dropping off boxes, volunteers from the dealership set up a personal shopping experience focused exclusively on providing brand new winter coats. The Shelters common area was arranged with tables of brand new coats provided through the Operation Warm partnership. Dealership staff stood alongside families, helping guests find their exact sizes and zip up their favorite colors. Giving shelter guests the autonomy to choose their own style fosters a sense of pride and confidence. For parents experiencing housing transitions, watching their kids get excited about a brand new quality jacket brought a profound sense of relief and joy. The impact of the January 13th visit extended beyond winter apparel. While connecting with the residents and staff during the event, The Grand Junction Subaru team learned the shelter's adult community room could use new puzzles, books, and other mentally engaging items. The dealership team immediately rallied together to collect a large box filled with books, jigsaw puzzles, crossword puzzles and other activity books, returning to HomewardBound a short time later to drop off the donation. Grand Junction Subaru extends its deepest gratitude to the staff at HomewardBound of the Grand Valley for their tireless work in supporting our neighbors, and to our incredible community partners like Operation Warm who help make these events possible.
Rooted in the Future - Lindsay S
Grand Junction Subaru turned the Subaru Love Promise into tangible action for the Subaru Loves the Earth initiative by hosting a five-day tree giveaway from April 27th through May1st. In an impactful partnership with the Arbor Day Foundation, the dealership showroom transformed into a community nursery. We distributed 100 free, regionally appropriate trees to local residents. Each tree represents a powerful, long-term environmental investment for Grand Junction and surrounding ecosystems. Over their lifetimes, these 100 trees will collectively: Absorb tons of carbon dioxide, filter stormwater runoff, provide critical urban canopy cover, generate vital oxygen, and create natural habitats for native wildlife. By putting roots down across the valley, Grand Junction Subaru and its neighbors established a living infrastructure. This joint effort with the Arbor Day Foundation will protect the planet and shade the community for generations to come.
From Check Presentation to Shifting Gears: Fueling CDA's Ride the Range - Lindsay S
At Grand Junction Subaru, a true community partnership doesn't end when a check is handed over. While presenting our annual Share the Love donation to Colorado Discover Ability (CDA)- An organization dedicated to providing adaptive outdoor recreation for individuals with disabilities - our team asked a simple question: "How else can we get involved?" That inquiry unlocked an incredible opportunity to support CDA's "Ride the Range" initiative. This progressive 7-week adaptive cycling program challenges athletes to build their strength, confidence, and endurance over nearly two months. The ultimate goal? A grueling, inspiring 40-mile ride from the CDA facility to Loma and back. Blown away by the dedication of these riders, our dealership team knew we wanted to fuel the finish line. When the triumphant athletes completed their final miles Grand Junction Subaru was honored to provide a celebratory BBQ lunch for the riders, their families, and volunteers. Sitting down together to eat gave our team the privilege of learning the riders' individual stories. By providing the food and cheering on the finishers, we turned a major athletic milestone into and unforgettable afternoon of connection. We are deeply proud to partner with CDA and support these athletes as they continue to break boundaries!
Helping our Furry Friends - LINDSAY S
This past October Grand Junction Subaru partnered with ASPCA to help fund our local shelter Grand Rivers Humane Society with a $4000 grant. We also had an adoption event here in the store, where 4 dogs and 2 cats were able to find their furever homes. New pet owners were provided a new pet kit, a bark box chewbaru, and gotcha day dog cookies. The team here at Subaru enjoys this event and looks forward to many more!
Grand Junction Subaru Delivers Hope - Tovi E
On June 18th, Grand Junction Subaru partnered with The Leukemia & Lymphoma Society (LLS) and St. Mary’s Medical Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Grand Junction Subaru’s participation in these programs, it shows they care. Grand Junction Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. St. Mary’s Medical Center was a joy to work with, and we were so happy they were the recipients of Grand Junction Subaru’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Grand Junction Subaru and thank you St. Mary's Medical Center for being firm in your mission to help others.
Grand Junction Subaru Supports HomewardBound of the Grand Valley - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Grand Junction, this is a harsh reality. Helping others strengthens communities, which is why Grand Junction Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Grand Junction Subaru have helped nearly 900,000 children and adults in urgent need. On 01/20/2025, Grand Junction Subaru donated 120 shoes/socks to HomewardBound of the Grand Valley. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Sharing Warmth, Comfort, and Support - LINDSAY S
This June, Grand Junction Subaru visited St Mary's Hospital as part of our Subaru Loves to Care initiative with the Leukemia and Lymphoma Society. Our teammates delivered blankets, care kits, and messages of support to patients in our community. We are a grateful for the opportunity to support our local hospital and look forward to this continued partnership.
Grand Junction Subaru Loves to Help Colorado Discover Ability - Lindsay S
Over the past five years, through our partnership with Subaru of America, Grand Junction Subaru has proudly donated $120,000 to Colorado Discover Ability. This year, we were honored to present a check for $19,000 as part of our Share the Love Event, which ran from November 2024 through January 2025. These funds were raised by setting aside a portion of every new vehicle sold during that time, with additional support from Subaru of America. The donations will help Colorado Discover Ability with equipment maintenance, youth camps, new gear, and various events throughout the year. We’re grateful for the opportunity to support such an incredible organization, and we look forward to continuing this meaningful partnership and providing valuable funding for years to come.
Subaru Loves The Earth - Lindsay S
At Grand Junction Subaru, we're committed to creating a world that our team and customers want to live in. That's why we were excited to support Subaru Loves the Earth this April by contributing 100 trees to be planted right here in our community. Nestled on Colorado’s stunning Western Slope, we’re surrounded by landscapes that make this region truly special — from red rock canyons and alpine lakes to expansive state parks. Nature is the heart of our community, and we wanted to invite our customers to join us in helping preserve and enhance it. But this initiative was about more than just planting trees. It was about the why behind the effort. When our customers came to pick up their trees, we got to hear their stories — whether it was about creating habitat for local wildlife, adding beauty to their backyard, helping the environment, or simply taking pride in nurturing something green. The full impact of these trees may take years to unfold, but the commitment our team and customers have shown today will shape a greener, healthier Grand Junction for tomorrow. We’re proud to grow this community—one tree at a time.
Â
